When considering Utah’s assets, it’s easy to rattle off a series of indicators that play directly into economic performance: a favorable tax environment, a strong workforce, a diversified economy, a fleet of strong higher ed institutions and one of the most well-educated populations in the nation.
But one of Utah’s most important assets is less tangible. It comes up in conversation perhaps more than any other asset, but you can’t find it in federal statistics. It’s a conglomeration of experiences. It’s something we feel. For many Utahns, it’s the main reason we came here, or came back, or stayed.
People call it “quality of life.”
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